If your brand of coffee could gossip, what do you think it would tattle on you about to its friends?
In other words, what does the brand and/or type of coffee you enjoy say about you?
For example, if you drink generic coffee, are you bland, boring, banal, and dull? Or are you an outlier, a maverick because you don’t care what anyone might think about what you drink – and do – because you always do whatever pleases you, your friends and what society says is “cool” be damned.
Or perhaps you drink a generic brand because, while you enjoy a great cup of coffee, there are other things you enjoy just as much – perhaps even more – and you’d rather save money by enjoying a generic cup of the brown elixir so that you may have the funds to purchase other things, or to travel, save for a home, pay for college, and so on?
On the other hand, do you drink premium coffee? Sure, it costs a bit more than a generic brand, but you consider yourself something of a coffee aficionado and you believe it’s more than acceptable – possibly even required? – to pay a bit more for a great brand of coffee.
Or are you a coffee snob and believe that people will laugh about you, post snarky Twitter tweets, send biting-but-hilarious texts about you to their friends if you don’t drink the absolute best brand of coffee?
Let’s just step away for a moment about coffee brands and discuss coffee drinks.
Do he-men and she-women drink their coffee black, no sweetener or cream? If so, does it follow that if you love a caramel mocha each and every morning – heavy on those sprinkles, barista! – are you a milquetoast, soggy toast, a toad-sized weakling?
Are you an expert at making espresso? Does this mean you speak fluent Italian and know the difference between a demitasse cup and one used for espresso? (Hint: if you don’t, a demitasse cup is used most often for Turkish coffee but can be used for espresso.)
If you drink only fair trade coffees, what does this make you? Are you – once again – a bit of coffee snob who understands that fair trade is a bit more expensive, but worth it because it offers its grower a fair and sustainable income for his efforts? Or do you drink only fair trade coffees because they tend to be grown organically and organic just tastes better and you aim as a matter of course to purchase only organic foods, dairy and meats because you want to raise your children this way?
While we believe in the health and social benefits fair trade and/or organic coffee provides its drinkers and growers, we also understand that coffee – no matter what type, no matter what brand, no matter if it’s organic/fair trade – is one of the best things in life. It provides warmth on cold mornings, comforts us when we’re feeling blue (“Let me take you for a cup of coffee and you can vent at will”), provides protection from several health-threatening conditions, and helps keep us awake when “that which must be done” gets done.
So, go ahead: drink any type of coffee! And if Ubean Coffee is the coffee of your choice, all the better!